Gartner: Web Innovation, Consumerization and Fast Followers by Kathy Harris
The Web is currently the most fruitful area for innovation — every day, new ideas emerge along with new uses for old ideas. The difference in innovations from the Web and those from other sources is who is driving the change. Web innovation is led by individual consumers (acting alone or in communities) and by innovative software developers (individuals, communities and vendors) who create the platforms, software and solutions for Web consumption. This is consumerization at work.
