There’s a new kid in the startup community sandbox known as a “growth hacker.” According to Andrew Chen, a growth hacker is a hybrid of a marketer and a developer, someone who looks at the traditional question “How do I get customers for my product?” and answers it with A/B testing, landing pages, viral factor, email deliverability and more.
There are a couple of key differences between a traditional digital marketer in a tech startup and a growth hacker. Mainly, before a startup has product/market fit (that is, when people know they want your product and are happy with your offering), virality must be built into the core of your product. Why? With the advent of superplatforms, startups can now access over 100 million consumer markets.
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