The lifeblood of any successful company stems from a sustained stream of commercially viable innovations, both incremental and breakthrough.
As any seasoned executive will tell you, maintaining that steady stream is one of the most difficult management challenges he or she faces. Successful new products quickly attract competitors; star employees get wooed away or burn out; product extensions fail to generate as much excitement as the initial product; and fickle, price-sensitive customers continually scan the market for the next game-changing innovation or less expensive knock-off.
Image: Image courtesy of: Eon Productions
