A source close to Yahoo's strategic planning recently complained to us that Yahoo has "a fundamental innovator's dilemma."
What he meant is that while Yahoo has flat traffic, flat revenues, and increasingly limited growth opportunities, it can't innovate it's way out of the problem with bold new products because it has to fund, protect, and iterate on "a big existing business that is, let's face it, very profitable" -- display advertising on Yahoo.com and the company's other media sites.
So while there is, at Yahoo, "a core group of people who still want [and] believe that Yahoo can change things," these product directors and line engineers increasingly find themselves working not for a tech company, but for a media company content to serve ad impressions against an already huge Web audience.
To read the full, original article click on this link: Yahoo Has Flat Traffic, Flat Revenues, And Limited Growth Opportunities -- Here's Why
Author: Nicholas Carlson
