Avoid the Pitfalls of Innovation Data Analysis

A few months ago, in a post titled “Innovation Needs Information” I wrote about the basic importance of information in the innovation process. Voice of Customer, competitive intel, market studies, syndicated data, and more. It’s all important. But what happens when you get emotionally attached or intellectually numb to gathered information?

One of the classic pitfalls of data analysis for any individual is the propensity to develop an emotional attachment to the information itself. For reasons not always entirely clear (or rather for reasons that might take some psychological therapy to fully explore), an individual may react or become emotionally attached in some manner to a specific set of gathered information. This is especially true if the person in question performed the actual data gathering – as might be the case with investigative phone or personal interviews. Such reactions could manifest themselves in a variety of ways, including possessiveness or denial. When attachment occurs, a couple things might happen.

To read the full, original article click on this link: Front End of Innovation: Avoid the Pitfalls of Innovation Data Analysis

Author: C. Engdahl