Q. Over the last few years, we’ve been seeing of the locus of innovation shifting to emerging economies within many multinational companies, such as GE, Philips and Cisco. Who to your mind is an outstanding example of a company that has done this really well?
A. I don’t think there is any company that I would call it an outstanding example. Every company is at a different stage of shifting their innovation architecture. And the companies that you mentioned are there earlier than the others. GE has reaped a lot of benefits of reverse innovation. But if you look at their portfolio of innovation architecture, it will not boast of more than 20% of innovation from the emerging markets. So they are at different stages. I would think that these firms have early experience, and but they’re still learning.
Image: http://knowledge.ckgsb.edu.cn - Venkatesh Shankar, Coleman Chair Professor in Marketing, Texas A&M’s Mays Business School Read More at http://knowledge.ckgsb.edu.cn/2014/02/11/china-business-strategy/venkatesh-shankar-interview-new-lands-innovation/, Written by Neelima Mahajan, Copyright © CKGSB Knowledge
To read the original article: "17% of Global Innovation is Coming From Emerging Markets"
