American venture capitalists are notoriously fickle water investors.
Recognizing that water is a rapidly expanding $400 billion global market, many investors pledge a theoretical interest in water innovations. But in practice, window shopping is the norm. Concerned about the capital intensity of many water projects and the length of water startups' time to market and sales cycles, numerous American venture firms have made only a single water investment. As a result, many firms are not well prepared to evaluate and embrace the next great water startup.
"If you have done just one, you don't know the 100 different pieces
of the value chain and the market segment," says CMEA Capital's Rachel
Sheinbein, who used to help Intel address wastewater challenges.
"Something else comes in and it is totally different. It is like saying
'energy.' There are so many pieces of [the water market]."
North of the border, in Canada, there is a lot less hesitation.
To read the full, original article click on this link: O Canada! Land of Water Innovation! : Greentech Media
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