James Patterson's books account for one out of every 17 hardcover novels purchased in the United States. The wildly prolific author talks to Co.Create about how to tell a story that will hook people in.
They call it beach reading--the kind of ultra-accessible mass market paperback that nestles inside canvas bags all summer long. (And on airplanes year-round). Considering how addictive James Patterson's books are known to be, and their inescapable popularity, the wildly prolific author is probably directly responsible for more sunburns than incidents of non-water proof sunscreen.
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