Today, everything is social -– social commerce, social business, social
CRM. The list goes on and on. But are consumer technologies like Twitter (
) and Facebook (
)
strategic for implementing a social media business strategy? Can you
measure the investment? What are the best options for getting tangible
value?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using social technologies as a way to reach your customers. However, I personally find the word “social” to be a poor descriptor. Terms like community or collaboration tend to be more meaningful. Here are some ways that businesses and tap into the power of online community.
To read the full, original article click on this link: How Businesses can Harness the Power of Online Communities
Author: Rob Howard is the CTO/founder of enterprise collaboration software company Telligent.
