“Think outside the box” is some of the worst advice I hear concerning innovation. Originating with 1970s management consultants, it offers the comfort of a familiar line, but it carries little actual meaning. It’s the equivalent of an overburdened teacher writing “Try harder” on a grade schooler’s report card. The advice is stale, overused, and provides no actual guidance.
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To read the original article: Hey startups, quit thinking outside the box and start exploring everyday innovation | ventureburn
