Offering space in exchange for payment has become the tried and tested technique of monetising online properties. And rightly so; the number of eyeballs glued to Facebook, Twitter, YouTube and the wider internet on a daily basis make the world’s largest platforms the world’s most valuable. This model has created a wide range of paid media products to choose from – leading to media plans that are awash with Facebook Like ads, YouTube InView ads and promoted Tweets.
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To read the original article: People: the real power behind Gangnam Style, Harlem Shake’s viral successes | memeburn
