There’s a great deal of focus on iPhone sales trends in North America and Europe, particularly from the tech blogger echo-chamber. That’s understandable, given that most of these writers and websites are based in the US, but increasingly the Apple iPhone is becoming an emerging market story. In the most recent (second) quarter, Apple reported a “new all-time record for total iPhone sales in the BRIC countries”. Bloomberg suggests that in the overall smartphone market, the four BRIC countries (Brazil, Russia, India and China) account for more sales than all other emerging markets combined. Or, in fact, developed markets. That’s incredible.
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