As anyone who is paying attention knows: “innovation” is important to every single brand on the planet. How do we know? Because nearly every CEO talks about “innovation” as a differentiator. Every start-up, it seems, refers to their value proposition as “innovative”. And don’t even get me started on all the “innovative” ninjas, gurus and self-anointed experts that sell based on the importance of being… you guessed it… “innovative.”
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To read the original article: Stop Confusing Innovation with Technology | Switch and Shift
