Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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Most people agree that the two strongest human urges are survival and procreation, but there is very little consensus on the next most powerful. I believe it’s the need to succeed. Humans hate to fail — hate it more than almost anything else.

But what about all the people in the world who apparently have no drive for success — for instance, kids who choose to be drug dealers rather than get an education and “succeed”? I see a different explanation for such behavior. If you hate failure, you have a wonderful way of ensuring that you don’t experience it: Play the game you know you can win.

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