Just when I think that something is dead it surprises me with a new way which is creative and comes back to life. Offlate Ive felt that banner advertising is dead. But I guess after today I would say creative banner advertising is rare and not dead. Today I came across a banner ad that I not only interacted with but I am also writing this blog post about it.
I went to Youtube today morning and came across this banner ad (Check screenshot below)
If you click on the above you will know that it asks you to click on the banner. Once you click the attributes given to the girl start changing after she starts having sprite. Check each time you click the banner changes on attribute. At the end she gets her match.
Check how banner looks at the end of 4 clicks:
To read the full, original article click on this link: Creativity & Innovation In Banner Advertising Is Still Alive – Review | WATBlog.com - Web, Advertising and Technology Blog in India
Author: Rajiv Dingra
