What are we really talking about when we’re talking about conversions?
Persuasion, right? Influence.
When we talk about conversions, we are, most of the time, discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them.
Image: http://www.fastcompany.com
To read the original article: How To Use 10 Psychological Theories To Persuade People | Fast Company | Business + Innovation
