Alexis Horowitz-Burdick is the founder and CEO of online cosmetics store Luxola, which has raised US$10 million from investors. But before she was able to get to that stage, she adopted a brute force approach to raising money. Soon after starting Luxola, she created a list of 500 investor email addresses and contacted all of them. Half wrote back expressing interest in learning more, while the other half either turned her down or gave no reply.
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