In recent years the power and potential of entrepreneurship has become more and more entrenched in public debate and the attention on this particular field of human endeavour has increased exponentially. This shift was well captured by Jonathan Ortmans, CEO of Global Entrepreneurship Week, when commenting that, “Entrepreneurship has been transformed from a subject of narrow commercial significance into one of substantive cultural consequence that signifies the potential of human endeavour for the benefit of all.”
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