STEVE BLANK HAD HIGH HOPES FOR HIS VIDEO GAME COMPANY. WHEN IT CRASHED AND BURNED--AND TOOK MILLIONS FROM INVESTORS DOWN WITH IT--HOW DID HE RECOVER?
BY JANE PORTER
Not long after Steve Blank's videogame company Rocket Science Games lost $35 million for its investors, his wife noticed he was acting a little strange.
"I was coming home and going to bed at four in the afternoon," he says. The year was 1996. At the time, Blank, now the mastermind behind the Lean Startup Movement, was devastated. His company had been on the cover of Wired and the press had called him and his team "the first digital super group." People believed Rocket Science would be responsible for revolutionizing the video game industry.
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