Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

I just watched a video from one of the TED conferences that left me stunned in amazement. The subject was the architecture of a theater, and the video illustrated a different way for designers work with clients. The video suggested something to me that high tech could badly use: meaningful, solution-oriented innovation, and not just better technology. What the industry needs is a manifesto — a call to action for people to work together as designers, coders, and customers.


Joshua Prince-Ramus, principal of the architectural firm REX, believes that his profession essentially went off the rails over the last five decades. Design and construction became far more complex and, as in all areas of life, litigation increased. Architects faced potential liability, and so they stepped back from execution and redefined their roles as pure creation, “as if you could actually create without knowing how to execute, and as if you could actually execute without knowing how to create.” Architecture became the process of “genius” and its product was the sketch, with execution — bringing the concept to life — an activity unworthy of the designer.

To read the full, original article click on this link: A Radical Innovation: Build Tech Products People Really Want | BNET Technology Blog | BNET

Author: Erik Sherman