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“Software is eating hardware.”

That might sound counterintuitive given all the innovative hardware plays in the mix today — from Android Wear, SmartThings, Sproutling and Nest to the hotly anticipated iWatch. But Adam MacBeth, an advocate of the software-first approach, would argue that those products are only as compelling as the end-to-end experience that sets them alight.

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To read the original article: Software is Eating Hardware - Lessons for Building Magical Devices