Pull - A Key for Empathy-Driven InnovationNancy and I bought our house about three years ago. Since then, we have planted over 300 native trees and shrubs on the property. Most of those are meant to be bird-attracting, but quite a few are also supposed to attract butterflies. A couple of months ago Nancy noticed some huge caterpillars eating some of the plants we'd put in - after a bit of research, we decided that they were Orchard Swallowtail caterpillars. A few weeks ago, we started seeing Orchard Swallowtails (and many other types of butterflies) all over the yard - it's been great!
Seeing all the butterflies in our yard reminded me of a conversation
that I had with one of our research partners at the end of last year,
who said:
"A lot of people say that knowledge management is like herding cats, but I say that it's really like herding butterflies. You can't make butterflies go anywhere - if you want them around you have to create a garden that attracts them."
To read the full, original article click on this link: Blogging Innovation: Pull - A Key for Empathy-Driven Innovation - Innovation blog articles, videos, and insights
Author: Tim Kastelle
