To advertisers, there is only one knock on the Science 2.0 audience; there are too many women.
Before we complain about the sexism of advertisers, we have to take the issue on its merits. When we think of technological innovation, we think of men. Is it because it's always been men due to a legacy culture or are men actually more innovative? Fashion designers don't advertise here because science is not their audience and technology companies don't advertise here because women are not their audience, yet we know women adopt technology.
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To read the original article: Is Gender Blind Research On Innovation Valuable?
