One of my favourite books on innovation is ‘The Myths of
Innovation’ by Scott
Berkun. Berkun is a writer
and speaker and former programme manager at Microsoft. Here are Scott
Berkun’s 10 myths of
innovation summed up in a few words:
- The myth of the epiphany: If many innovations are described as magical moments, the truth is often more complex: hard work is required and the Eureka moment often comes at the end of that process.
- We understand the history of innovation: Most of the stories we read about innovation aren’t real. Google wasn’t a search engine to start with, nor was Flickr a photo sharing platform. Most innovations are the results of errors, changes and corrections.
- There is a method for innovation: Despite our attraction to recipes, innovation is essentially a leap into the unknown. method for innovation is an oxymoron.
To read the full, original article click on this link: Scott Berkun's 10 Innovation Myths | Sterling Performance | BNET
Author: Yann Gourvennec
