Innovation lies on the edge of traditional thinking. Traditional thinking tries to frame emerging innovation into previous knowledge which limits the comprehension of “innovation before us”. Traditional thinking about something new tries to frame things behind us rather than before us.
We’ve been taught to think inside the walls of a corporation. Inside these walls is process, procedure and policies aimed at applying old knowledge to pursue a marketplace with new products and services. However, the very definition of something “new” falls outside the constraints of corporate silo’s of control and containment. To pursue innovation one must think outside of the traditional walls of past knowledge and in fact apply new knowledge being created on the edge of conversations.
How Important is Innovation?
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Author: Jay Deragon
