As executives breathe out after surviving the Great Recession, they find they're gazing on a New Reality. The meltdown accelerated many trends that had been merely budding pre-crisis. There has been no time for slow and steady adaptation to the pressures and challenges of a new business landscape. The world changed in a flash. Perhaps the single best tool to negotiate the new environment successfully? Innovation.
Eighty-three percent of respondents in this year's Bloomberg/BusinessWeek/Boston Consulting Group (BCG) annual survey of top executives said innovation will be a key part of their strategy to benefit from the economic recovery.
That's great. The problem? If every company says it's working very, very hard to become more innovative, that means all of its competitors are, too. Consider these statistics from this year's survey: 72% of companies see innovation as a "top three" strategic priority, and 61% of respondents are planning to increase the amount they spend on innovation.
To read the full, original article click on this link: What Executives Make of Innovation - BusinessWeek
Author: James P.
Andrew
