Your startup might have the best product or service to come dancing down the pike in years, but that hardly guarantees success, according to Liz Tinkham, a global manager at Accenture. In this Entrepreneur Thought Leader Lecture given last month at Stanford University, she argued, as odd as it sounds, the trick to success (at least, as you try to sell to big companies) is to ensure that your product is something mundane enough to fit into their complex systems.
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Author: Chris Morris
