There’s a popular misconception that in a negotiation you can either “win” or preserve your relationship with your counterpart — your boss, a customer, a business partner — but you can’t do both. People assume they need to make a choice between getting good results (by being hard and bargaining at all costs) or developing a good relationship (by being soft and making concessions to build the relationship). Thinking that way is dangerous, however, because you need both: You have to be able to stand firm and maintain important relationships.
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To read the original article: Negotiating Is Not the Same as Haggling - Jeff Weiss - Harvard Business Review
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