On Monday, Howard Schultz, the chief executive of Starbucks, unveiled his company’s newest — and possibly most important — perquisite for its employees: a free college education. He announced this new program on a stage in The Times Center in Midtown Manhattan, alongside his partner in the new venture, Michael Crow of Arizona State University.
Starbucks has long been a trailblazer in offering company benefits; part-time employees get stock options and health insurance. Schultz has also been one of the few chief executives willing to speak out — and do something — about the need to get people back to work again. A few years ago, I wrote a column about a Starbucks program that turned donations from customers into small business loans.
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