I really hate the word pivot. It implies a simple, carefree flip-of-a-switch that occurs at a single point in time. In contrast, the changes our company have made in our short 1.5-year lifespan have been complex, nerve-wracking, evolutionary processes.
Unfortunately, the word has become one of those trite buzzwords that you overhear in coffee shops all over Silicon Valley and beyond (thanks to Silicon Valley, the HBO show).
Image: http://www.doxiq.com/
To read the original article: doxIQ: Anatomy of a startup pivot
