San Francisco's Market Street artery is already clogged with startups ranging from Twitter to Uber. Now McDonald's is moving onto the congested corridor, opening a digital incubator that aims to bring the Valley's cherished culture of disruption to the Golden Arches.
McDonald's decision-making powers are notoriously mediocre, with flops like the Arch Deluxe and their waffling runs of the McRib. But this time will be different, maybe. The company's mealy-mouthed Chief Digital Officer Atif Rafiq recently dished to Advertising Age their half-fried plan:
Image: http://valleywag.gawker.com/
To read the original article: Now Even McDonald's Has a Silicon Valley "Digital Incubator"
