Ever since he published The Innovator’s Dilemma, in 1997, Clayton Christensen’s theory of “disruptive innovation” has been gospel in management thinking. It holds that established industries tend to be blindsided and then overthrown by upstart new technologies that are simpler and less costly and, at first, not as good. For instance, personal computers, as opposed to big, lumbering mainframes, or discount stores as opposed to old-fashioned department stores.
To read the original article: Is Clayton Christensen's 'Disruptive Innovation' a Myth?
