Encapsulating a business in a single word or phrase can be a daunting task. For startups, the name of the business becomes the first word of every investor pitch and the first message that’s spread to potential users. Although it’s often dramatized, a solid name can be a startup’s first step toward gaining legitimacy and recognition.
To read the original article: Hey, founders -- before you name your startup something stupid, read this | VentureBeat | Entrepreneur | by Troy Mathew, Survata
