Escape from the corporate world is just a click away in the crowdfunding era. Nicola Kemp asks whether the industry is facing up to a creative exodus. Chances are that you, or someone you know, owns a pair of jeans designed by Beau Lawrence. As a director of product development at Guess, Lawrence was at the heart of LA’s vibrant denim industry. Yet, when he was inspired to create a new brand and its first sweatshirt product, he turned to Kickstarter, rather than his boss or a rival brand, to bring the product to market.
To read the original article: The Kickstarter revolution: fuelling the quest for creative freedom | Marketing Magazine
