Crowdfunding campaigns can be a great tool to gauge the actual demand for your product. This tool is especially helpful for startups with cool, innovative products, as it sidesteps many of the challenges of determining whether a product will succeed in the market place. If your campaign is successful and people buy your product in advance, you can be reasonably certain that your product has a chance in the marketplace.
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To read the original article: Five Ways to Finance Your Startup after a Successful Crowdfunding Campaign
