Economic theories emanating from business schools do not usually draw 6,000-word takedowns in the popular press. But then, few ideas have permeated society as thoroughly as the notion of disruptive innovation. The theory describes the way a new product or service transforms an existing market — and eventually replaces and redefines the status quo — by bringing new simplicity, convenience and affordability. In a June 23 article in The New Yorker, Jill Lepore launched an attack on the soundness of the theory itself and the solidity of the scholarship behind it. She also decried the misappropriation of the concept across a variety of arenas beyond pure business.
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To read the original article: Has ‘Disruptive Innovation’ Run Its Course? Not Yet…-- K@W
