The best technologies and companies don't commoditize existing markets. They create entirely new markets.
Take Uber. Ostensibly competitive with taxis or sedan services, the reality is that Uber competes with non-use. Or, as Uber CEO technology Travis Kalanick phrases it, "It's not about the market that exists, it's about the market we're creating."
To read the original article: Uber Is A Sign Of Epic Technology Battles To Come - ReadWrite
