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It seems like every company tries to tout their cool factor by playing up their ping-pong tables. But it's not just the Googles of the world offering nice-to-haves like free snacks and workout rooms.

While a lot of employee perks over the years have focused on how to make life at work as easy and pleasant as possible--from free lunches to concierge services to in-house doctors and gyms--the best of the best are figuring out ways to integrate people's personal lives into the mix, says China Gorman, CEO of Great Places to Work, a human resources consulting, research and training firm.

Image: http://www.fastcompany.com