What business today does not want to be more innovative? In business parlance, “innovation” has reached a glorified position—like “customer centricity,” it is deemed to be a strategic necessity. But it is hard to define. It means different things to different people. Innovation exists along a continuum, from material improvements to existing products or processes all the way to the rare disruptive innovation. For our purposes, let’s define it as a “big new” for your business or a “big different” in how you operate your business.
