T
hursday was a good PR day for the social buying site Blippy. They
were featured in two New
York Times articles.
But Friday wasn't so great, as the major technology
blogs reported that credit card information from its users were
found on Google. An hour later, Blippy responded with a
post on its blog, explaining that the leak was months old and
affected only four beta users, not current Blippy users. Later, they
amended the
blog post to include an apology. News
of more credit card leaks continued on Saturday. Of course, Blippy is
by no means the only startups to suffer from potential public relations
disasters, and it remains to be seen what, if any, impact this has on
the site.
Blippy's response, including the need to re-edit its official announcement, demonstrates the importance in responding quickly and correctly to a crisis.
To read the full, original article click on this link: What to Do When a PR Disaster Strikes Your Startup - ReadWriteStart
Author: Audrey Watters
