He may sound crazy, but there’s a method to his madness. Itay Adam is already well-funded and staffed to create ‘the next big thing.’ All that remains is to come up with an idea.
On a memorable episode of the hit 1990s sitcom “Seinfeld,” NBC executives meet Jerry after his nightclub act and ask him to come up with an idea for a TV series. His friend George decides he can be a sitcom writer and comes up with the idea of it being “a show about nothing,” and it worked! Run with it.
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