Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards. At best, even the most qualified information sourced from the most trusted contacts will receive only a cursory overview. The trick is to concisely introduce the value up front. If the offer is compelling and affiliated with their interests, the consumer will make the connection to personal value and benefits and click-through to redeem the special or coupon when ready or so inclined.
For example, @delloutlet uses Twitter and Facebook to send coupons to customers. In just one year, Dell recorded upward of $3 million in sales directly sourced from Twitter.
California Tortilla (@caltort), a chain of 39 casual Mexican restaurants based in Rockville, MD, sends coupon passwords via Twitter, which customers must say at checkout to redeem the offer.
To read the full, original article click on this link: 21 Twitter Tips From Socially-Savvy Companies | Fast Company
Author: Brian Solis
