We can all agree that choice is a wonderful thing. We can also agree that competition is generally regarded as healthy. But then again, for a small fish, in a big pond, deciding which predator to expose your soft underbelly too is a choice of the Hobson variety, and as such not a particularly welcome one.
Start-up businesses are by definition small. And by definition they need to engage with bigger players if they want to survive and thrive. And in business, by definition, it tends to be the strongest who survive.
