Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Whttp://www.freedigitalphotos.net/images/agree-terms.php?id=10056469e are on a constant quest to get as much done as possible, but it's time that we all become a little more realistic about what can and can’t be achieved through sheer willpower.

Repeat after me: My willpower is limited.

Columbia psychologist Heidi Grant Halvorson argues that our willpower is often not up to the task of resisting temptation. She offers, instead, that we use if-then planning to reduce our reliance on our willpower.

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