The app world has taken over the great digital attention span, with the U.S. population now spending 52 percent of its “digital time” on mobile apps, according to a Comscore report. Crossing the 50 percent threshold is a pretty important milestone. The Comscore report is filled with data that probably confirms what you already know: It’s harder to get somebody’s attention because they may be looking down at a mobile device, engrossed in the latest game or social post. Total mobile usage of digital media is now 60%, and mobile is still growing rapidly as a percentage.
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