Suppose data scientists could track how people move through cities and towns as easily as e-commerce sites track them online?
Don't answer that. It's already happening—thanks, at least in part, to a startup called StreetLight Data.
StreetLight founder and CEO Laura Schewel was working on a doctorate in energy engineering at UC Berkeley when she had the “ah-ha” idea of using data from cell towers, traffic-data aggregators and GPS satellites to track people's movement patterns in cities and states across the country.
Image: Streetlight Data founder and CEO Laura Schewel - http://readwrite.com/
