You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone. What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around.
Stop me when this sounds familiar.
You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. Social media may be ‘newer’ (in theory, anyway), but it’s still a marketing channel. That means before you go into it you want to develop a framework for your objectives, know how you’ll achieve them and determine the key performance indicators you’ll note along the way to make sure you’re on track. Walking into any marketing channel without a clear plan for why you’re there is a recipe for disaster. Make sure you create your strategy BEFORE you try to implement one.
To read the full, original article click on this link: 6 Reasons You’re Not Rocking Social Media | Small Business Trends
Author: Lisa Barone
