A little-known analytics company in Silicon Valley with ties to one of the NSA’s favorite tech tools is using big data for an unlikely end: managing the personal finances of the world’s super-wealthy.
Addepar is a wealth management platform whose engineer base comes largely from companies Google and Facebook, and is headed by Palantir cofounder Joe Lonsdale and early-stage engineer Eric Poirier. The company’s selling point is simple--they feel the rich can become even richer by harnessing real-time analytics, and they can help.
Image: http://www.fastcolabs.com
