Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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Before diving into the findings of my ethnographic study at University of California, Berkeley, I’d like to disclose that I did not lie about my age or occupation during this entire experiment (OK, I may have said I was a “super senior” once in jest). This was strictly an attempt to push the envelope in my own design practices with the hopes of crafting a better product. Fortunately, the experience was insightful and integral to the success of my latest product.

Image: Eli Duke via Flickr