It seems like everywhere we turn we’re being told to “embrace failure.” From social media to countless business books and articles and the global failure conference FailCon, the importance of mistakes is lauded as a key stepping-stone for success.
Even advertisers are realizing the power of bragging about getting it wrong. For example, earlier this year Domino’s commercials touted that at their company “failure is an option” with a nod to its failed cookie pizza of 2007.
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